Joint Comm
Phase
Concept | Execution
Servicio
Art Direction | Concept Art | Illustrations
Project Delivery
2010
Coinciding with the launch of Ghost Recon in its Future Soldier version, the design of several spaces for its presentation was required. The objective was to create an experience that would immerse the player in the game's atmosphere, transferring the aesthetic and narrative of the Ghost Recon universe to the event's physical environment. The premise was clear: the player should feel part of the game's world from the moment of arrival.
Project Time
4 months
Case Study
... The Chalenge
Immersive experience design for a presentation
The tour was designed so that visitors could experience the recruitment process within the game. Each space was conceived as a station in the process: from identity verification to training and equipment assignment. The museography, lighting, and interactive elements were designed to maintain visual coherence with the game's universe, using materials, finishes, and signage that replicated the visual language of Ghost Recon Future Soldier.
From the beginning, we considered that the best approach was to immerse the player in an atmosphere as close as possible to the game's concept and, of course, as realistic as possible. The player would be received by soldiers who would verify their presence through scanners and biometric readers, replicating the security protocol of an elite military base. This first contact established the tone of the experience and immediately communicated that the visitor was not a passive spectator but a recruit in the process of incorporation.
... The Results
At the end of the tour, each visitor received an identification as a member of the select group of Ghost Recon Future Soldiers. This object functioned as a souvenir of the experience and as a narrative closure of the tour. The space design achieved that attendees not only learned about the game but lived an immersive experience that reinforced the emotional bond with the brand and generated expectations toward the launch.
